University : Acharya Nagarjuna University
Announcement : Syllabus
Entrance Test : ANURCET – 2015
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ANURCET – 2015 :
ANURCET – 2015 SYLLABUS
COMMERCE & BUSINESS ADMINISTRATION
Part – A: Economic & Business Environment
1. Introduction: Concept of Environment – its relationship with business – Types of Business Environment – Internal Vs. External – Micro – Environment Vs. Micro environment – Their Inter – Relationships.
2. Business and Government: Economic systems – capitalism – communism – Mixed Economy – Economic planning and programmes – Industrial policies – Trade policies Fiscal policies – Impact on Business units.
3. Economics controls and promotional policies: IDR Act -FEMA- Essential commodities Act – Securities Contracts Regulation Act Promotional programmes – Small Business Development – Rural Industrialization – Revival of sick units – Backward Area Development – entrepreneurship development – Foreign collaboration and investment.
4. Financial Environment: Banking and Credit structure in India- Recommendations of Narasimham Committee – Role of Capital Market in Economic Development – Growth of Capital Market in India – Factors Influencing the Growth.
5. Economic Trends, structure and problems: Trends in Indian Economy – Structural Changes in Economic Development – Agriculture – Industry – Service Sectors – Role of saving and Investment – Economic Problems of Indian Economy – Inflation; Unemployment – Poverty – Recession Stagnation.
1. Sampat Mukherji, Economic Environment of Business, New Central Book Agency, Calcutta, 2009.
2. Fracis Cherunilam, Business Environment, Himalaya Publishing House, Bombay, 2012.
3. Maheswari, R.P. & Gupta. A.N. Business, Government and Society. A study of Business Environment, Vani Educational Books, New Delhi, 2010.
4. Economic Survey, 2012-13, Government of India.
5. Das Gupta & Sengupta – Government and business, Delhi, Vikas Publishing House, 2010.
Part – B: Perspectives of Management
1. Introduction – Concept and significance of Management – Functions and Principles of Management – Universality of Management Principles – Management as an Art, Science and profession – Social responsibilities of business.
2. Planning: Nature and significance – types of plans, objectives; Management by exception and management by crisis – Premising and Forecasting – Decision making process – Rationality in decision making – Decision tree Analysis.
3. Organizing: Nature and Purpose – principles of organization – Formal and informal organizations; Basis Departmentation, Delegation and decentralization, span of management, line and staff conflict – Committees and Board of directors.
4. Staffing: The nature and purpose of staffing – selection, appraisal and development of managers. Directing: Assumptions of human behavior by Douglas McGregor, Edgar Shien and Elton Mayo.
5. Motivation: Theories of Maslow, Herzberg, vroom, Mc. Cleland and Lawler.
Leadership: Leadership: Trait Approach to Leadership, Leadership Styles, Managerial Grid. Communication: Communication: Importance, Process, Media, Channels, Barriers – Principles of Effective Communication. Control: Process of control, control techniques – PERT and CPM – Requirements of adequate control.
1. Harold Koontz & Heniz Weirich : Management
2. Peter F. Ducker. : Practices of Management
3. James A stoner and Charless Wanker : Management
4. New Man & Summer : The Process of Management
5. Kast & Rosenzeig : Organization and Management
Part – C: Financial Management
1. Finance Function: Concept, scope and its relationship with other functional areas of business – Tools of Financial analysis; Funds flow and Ratio Analysis: Break – even Analysis.
2. Financial Forecasting: Proforma Income Statement and Balance sheet, Cash Budget Techniques; working capital and short term finance; concept of Circular Flow – Concepts of Working capital, Determinates of working capital, Constituents of working capital – cash, Accounts Receivables and Inventory; Management of working Capital, Cash Management, Management of Credit, Inventory Management; Sources of Financing Current Operations.
3. Decisions relating to Long – term Capital: i) Investment Decisions: Techniques of Capital budgeting – Pay – Back Period method, ARR, NPV, IRR and PI : Investment Decisions under uncertainty.
4. Financing Decision: Capitalization – over and under capitalization; capital structure planning – Basic theories of Capital structure, Traditional Hypothesis Vs. MM Hypothesis, Trading on Equity; Concept of Cost of Capital, cost of External equity, Cost of Long Term debt and cost of preferred stocks – Estimation of weighted average cost of capital, Effects of New Financing on earnings of the existing equity stockholders;
5. Dividend Decisions: Dividend determination and Retention of earnings, of Marketing corporate securities, Bonus and right issues; Theories of valuation, problems of financial management in public sector undertakings.
Pandey I M., : Financial Management
Van Horne, James : Financial Management and Policy
Bierman, J. Jr & Seymour Smith : The Capital Budgeting Decision
Soloman Ezra : The Theory of Financial Management
Modigliani F & M.H. Miller : The Cost of Capital: corporation Finance theory of investment
Gordon: M.J : The Investment: Financing and Valuation of the Corporation
Weston, J.F. & Brigham E.P : Managerial Finances
Part – D: Marketing Management
1. Basic Concepts: Marketing – Marketing Management, Tasks of Marketing; Philosophies of Marketing Management; Significance of Marketing in a developing Economy – Marketing Function and its Relation to other functions of the business organizations.
2. Consumer Behavior & Market Analysis: Marketing Information – Marketing Research – Areas of Marketing Research Marketing Research Procedure, Market Segmentations – Sales measurement and sales forecasting; Factors influencing Consumer Behavior and Motivation – Motivation Research Buying Process.
3. Marketing Mix: Meaning – Importance – Classification; Product planning and development; product – line and product – mix policies; Management of Product Life Cycle; New Product Development and Reasons for Failure; other product strategies; Differentiation – Market Segmentation – planned obsolescence; Market Targeting and Product Positioning. Analysis of product features; Brand-Trade mark-Packaging and Labeling.
4. Price: Basic Price concepts – Pricing objectives – pricing policies – pricing Techniques – Government Policies and Regulations.
5. Promotion: Promotion – Mix Decisions:
a) Advertising: Message Contact Media selection – Advertising Agency – Measurement of Advertising Effectiveness.
b) Personal Selling: Objectives and Function – personal Selling Process – Development and Operation of a sales Force.
c) Sales Promotion and Publicity: Purpose – Sales promotion programme; publicity.
6. Place: Physical distribution – channel – mix (marketing structure): Channel Types and Choice – Retail distribution – wholesale distribution – direct marketing selection of the channels of Distribution.
1. Philip Kotler, Marketing Management, Prentice – Hall of India.
2. Station, William J. Fundamentals of Marketing, McGraw-Hill, NY.
3. Cundiff Still and Goveni, Fundamentals of Modern Marketing, Tata McGraw – Hill.
4. Gandhi, J.C. Marketing Management, Tata McGraw-Hill, New Delhi.
5. Subhash C. Mehatha, Marketing Environment: Concepts and Cases, Tata McGraw-Hill, New Delhi.
6. Ramaswamy V.S. & Namakumari S. Marketing Management-Planning Implementation and Control – The Indian Macmillan Indian Limited New Delhi. 1990.
Part E: HUMAN RESOURCE MANAGEMENT
1. Human Resource Management: Nature and Scope, Functions of HRM, Qualities and Role of HR Manager, HRM Model, HRM in a changing Environment. Job Analysis – Objectives, Methods of job analysis.
2. Human Resource Planning: Objectives, Process, Factors affecting HR Planning, Requisites for successful HR Planning. Recruitment – Factors influencing, Sources of recruitment. Selection – Process, placement, induction and socialization.
3. Employee Training: Significance, Methods: Management Development Programmes, Performance appraisal – Objectives, methods, developing and administering an Appraisal programme, Limitations to its effectiveness.
4. Job Evaluation: Significance, Methods and Problems: Career Planning and Development: Concept, need, process. Counseling – Significance and key elements – Disciplinary procedure and Grievance procedure.
5. Quality of Work Life (QWL): Meaning, Conditions, Specific issues in QWL, strategies for improvement of QWL.
1. Aswathappa.K., Human Resource and Personnel Management, 2nd Edition, Tata McGraw Hill, w Delhi,2001.
2. De Cenzo. & Stephen P. Robbins, Personnel/ Human Resource Management, Pearson ublications,
3. Edwin B. Flippo, Personnel Management, McGraw-Hill
4. P. Subba Rao, Human Resource Management and Industrial Relations, Himalaya Publishing House, New Delhi.
5. V.S.P. Rao, Human Resources Management, Excel Books, New Delhi.
6. David Lepak, Human Resource Management, Pearson Publications.
7. H. John Bernardin, Human Resource Management, Tata McGraw Hill.
8. T.V. Rao, “Performance Management & Appraisal Systems”, SAGE Publications.